Billboards That Scan Your Features And Figure Out Your Age And Gender Are Not At All Creepy

Shoppers at discount store Tesco in the U.K. might get the unnerving feeling that someone is watching them. Something is. The chain is using sophisticated software to identify customers and beam ads at them. No, not by name: by demographic.
The software from a British company called Amscan can scan a person’s appearance and tell whether they’re a 50-year-old woman or a 20-year-old man. It does this based on visual cues that are proprietary and highly creepy.

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