Revisions to COPPA, the Children's Online Privacy Protection Act, went into effect today after nearly two years of review. The changes reflect new ways kids are using the Internet, including how they interact with mobile devices and social networking.
COPPA, first put into effect in 2000, regulates the ways in which businesses and other online operators are allowed to collect and use personal information from children under the age of 13. The new rule adds "persistent identifiers such as cookies that track a child's activity online, geolocation information, photos, videos, and audio recordings" to the definition of children's personal information.
Operators have to notify parents and get their verifiable consent before they're permitted to collect, use, or disclose such personal information, and collected information must be kept secure.
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DelMarVa's Premier Source for News, Opinion, Analysis, and Human Interest Contact Publisher Joe Albero at alberobutzo@wmconnect.com or 410-430-5349
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