The State Department is not the only one that paid to boost its likes on Facebook. Veterans Affairs spent about $2 million on Facebook advertising to lure new followers. Much of the spending went for VA's "Make the Connection" page, according to NextGov. The page, maintained by the Veterans Health Administration, tries to reach veterans with post traumatic stress disorder. It has more than 1.6 million likes, compared with 300,000 likes for VA's main page and 78,000 likes for the VHA main page.
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