Sugar Coated Rice Krinkles: Your Parents’ Favorite 1960s Racist Cereal
That handsome fellow at left is So-Hi, mascot of the now-discontinued Post breakfast cereal, Sugar Coated Rice Krinkles. The same product had another, strangely beautiful name: Sugar Sparkled Rice Krinkles. It was on the market from the ’50s until 1969, and baby boomers remember it fondly. It was pretty much like Rice Krispies, but covered with sugar. Mmm. It later evolved into the flavored cereals we know and love today as Fruity and Cocoa Pebbles. What Rice Krinkles left behind for us is a collection of what we now consider racist, disturbing, and disturbingly racist marketing materials.
It's a RICE cereal. Where in the world is rice grown mostly? Any guesses here? Alaska?, noooo... um Canada?, noooo.... Oh, oh, I got it! Oriental countries like China and Japan and Korea! YES, Grasshopper!
So they use an oriental to sell rice cereal. DUH, should they have used an Eskimo instead? They have no eyes either, LOL!
Nobody said anything about COCO CHRISPS. For heavens sakes don't mention any cereal with blackberries. This crap has gotten out of hand. I presume by today's standards the only politically accepted cereal, especially in Maryland, is Fruit Loops.
This country will be loven the al-Qaida soon also.
ReplyDeleteOnly if you allow it to be racist will it be.
ReplyDeleteWhat the heck is racist about that?
ReplyDeleteI fail to see the "racism". Can someone please clue me in, or inform me on the "new" definition of the term?
ReplyDeleteIt's a RICE cereal. Where in the world is rice grown mostly? Any guesses here? Alaska?, noooo... um Canada?, noooo.... Oh, oh, I got it! Oriental countries like China and Japan and Korea! YES, Grasshopper!
ReplyDeleteSo they use an oriental to sell rice cereal. DUH, should they have used an Eskimo instead? They have no eyes either, LOL!
Get over yourselves.
Nobody said anything about COCO CHRISPS. For heavens sakes don't mention any cereal with blackberries. This crap has gotten out of hand. I presume by today's standards the only politically accepted cereal, especially in Maryland, is Fruit Loops.
ReplyDeleteSo they use an oriental to sell rice cereal. DUH, should they have used an Eskimo instead? They have no eyes either, LOL!
ReplyDeleteGet over yourselves.
December 8, 2012 6:46 PM
Calm down and go take your meds.
This crap has gotten out of hand. I presume by today's standards the only politically accepted cereal, especially in Maryland, is Fruit Loops.
ReplyDeleteDecember 8, 2012 7:11 PM
lol I liked that one.