Dairy Industry Worried That The Answer To “Got Milk?” These Days Is: “Nope.”

Back in milk’s heyday, the cool thing to do in a commercial was proudly wear a white mustache and smirk, “Got Milk?” The idea being, if you didn’t, you weren’t being healthy, as milk was the reigning drink in the health food arena. All you had to do was drink a glass a day and you could claim that yes, you had milk. But with all the energy drinks and enhanced waters flooding the market these days, dairy farmers are worried they’re losing their audience.

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