Trademark Office Doesn’t See Difference Between A Philadelphia Cheesesteak And “Philadelphia’s Cheesesteak”

Just about every pizza place, diner, deli and sandwich shop here in Philadelphia will make you a cheesesteak, and while many claim to make the city’s best, only one has actually tried — unsuccessfully thus far — to trademark the phrase “Philadelphia’s Cheesesteak.”

Campo’s Deli at Market has been using that phrase for a few years now and had hope to plant the little “TM” on it for a planned expansion to cities other than Philadelphia, but the U.S. Patent and Trademark Office has denied the eatery’s attempts to trademark the words. Thus, Campo’s has asked a federal court to overturn that rejection.

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