Cola Wars: Full-Page Ads in The New York Times Challenge & Mock Bloomberg’s Sugary Drink Ban

CEO Daniel Birnbaum‘s open letter to Mayor Bloomberg appeared in Tuesday’s edition of The New York Times. It reads as follows:

Dear Mayor Bloomberg,
We applaud your recent initiative to fight obesity. It’s an issue we can’t ignore. But we don’t believe restricting the size of a soda cup is the answer. We think that a better solution is to give New Yorkers more control over what they drink, not less.

Did you know that New Yorkers are now making soda at home and at the office, with 2/3 fewer calories, and without high fructose corn syrup or aspartame? In fact, they’re using NYC’s finest tap water. Its happening around the world and now it’s in New York.

Here is perhaps the best part. By making their own soda and seltzer, New Yorkers are also helping the environment. Most of the 10 billion soda bottles and cans used in New York every year don’t get recycled. Like empty water bottles, they end up in Staten Island landfills and at the bottom of the Hudson River. But no more.

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