"Crab" Chips, Fruity Oreos? They're Big Overseas

Russians prefer their Lay's potato chips dusted in caviar and crab flavors. The Chinese like their Oreos stuffed with mango and orange cream. And in Spain, Kellogg's All-Bran cereal is served floating in hot coffee instead of cold milk.

Americans might get squeamish at the thought of their favorite snacks being tweaked. But what works in the U.S. doesn't always work everywhere.

In other words, Lee Linthicum, a market researcher, says: "It can't be some generic mix of spices that might fool an American."

More