Look close — very close. Can you detect the anti-fishing message that PETA sneaked into this brick that is now forever encased in the new Miami Marlins stadium?
Give up? Well, if you take out the first letters of each word, it directs you to a website: fishinghurts.com (which really just redirects you to a PETA website).
Clever, eh?
PETA thought so, although in a press release it might give itself a little too much credit:
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I hope they weren't trying to reach too many people with THAT hidden message. It's not very often that people have the time to "take the first letter of very word" in an advertisement to see IF it spells a hidden word. Clever, maybe. Smart? Not very.
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