Republican presidential candidates and outside groups which support them have spent $38.7 million on political advertising since last fall, according to data acquired by TIME.
In the political mud pit of South Carolina, whose Jan. 21 primary is next on the calendar, candidates and their Super PACs have already dropped more than $9 million so far this cycle. The top three spenders in South Carolina have all been super PACs, led by Restore Our Future, a Mitt Romney-allied group, at $2.1 million. Texas Governor Rick Perry’s super PAC, Make Us Great Again, has pumped $1.77 million into the Palmetto State so far, and Winning our Future PAC, which backs Newt Gingrich, trails close behind at $1.6 million. Those sums are poised to swell quickly, with both Perry and Gingrich planning to savage Romney in South Carolina in an effort to stymie the front-runner’s momentum.
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