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Friday, December 09, 2011

Taco Bell To Stake Its Future On Doritos Locos Tacos

Taco Bell has been rolling out the Doritos Locos Taco over the past year. Now the company has reportedly declared that the taco — which does indeed have a Doritos-based shell — is a "breakthrough product designed to reinvent the taco," and the company's strategy for 2012 will be built around it.

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2 comments:

  1. AnonymousDecember 9, 2011 at 5:18 PM

    Years ago I bought a 1000 shares of Taco Bell stock, because I always wanted to own some of the Mexican phone company.

    ReplyDelete
  2. AnonymousDecember 9, 2011 at 8:08 PM

    I can feel my arteries clogging just reading about this.

    ReplyDelete

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