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Thursday, December 08, 2011

Angry Birds Takes Aim At High Fashion

Consider it the latest crossover between high fashion and brand awareness. After all, there’s little other excuse for Teija Vesterbacka, the wife of Rovio CMO Peter Vesterbacka, to attend a black tie event held at the Finnish Presidential Palace last night in a gown that… well, looks like it’s part of an entirely unexpected Angry Birds promotional campaign, really.

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