PETA Attacks Nintendo Over Fur-Wearing Mario

You have to give it to the People for the Ethical Treatment of Animals — they know how to leverage a pop culture event to promote their own agenda.

You see, Nintendo has just launched its highly anticipated game "Super Mario 3D Land." The game — which you play on Nintendo's new handheld 3DS game machine — features the famed plumber Mario making his way through a cartoon land filled with cranky mushrooms, man-eating plants and nefarious turtle creatures. On occasion, the mustachioed plumber dons a furry raccoon-like "Tanooki suit" which lets him float in the air and swat this colorful host of bad guys with a tail.

PETA, however, thinks Mario's fur-wearing ways are offensive and has — just in time for the launch of "Super Mario 3D Land" — launched its own campaign pegging Mario as a killer of innocent animals.

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