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Thursday, October 27, 2011

Why Coke Is Going White for Polar Bears



The 125-year-old Coca-Cola Company doesn't like to mess with its brand image. That's in part because it's so valuable—according to Interbrand Coke has the best brand in the world—but also because previous efforts to tweak its image haven't always worked out so well, and sometimes lead to things like this.

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