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Friday, September 02, 2011

No Back To School Worries? AT&T Just Handed Students A BIG One!

For many of us, the days before search engines, social networking and constant wireless access to information and entertainment seem like a lifetime ago. But for those young adults about to start their first year of college, that is literally the case.

The Beloit College Mindset List, an annual compilation designed to examine the perspective of incoming college freshmen, leads off this year with a simple fact that has startling implications: the incoming class of 2016—largely born in 1993—has never lived in a world without the Internet.

This is a generation that has integrated constant access to the Internet into every aspect of their lives. And according to a recent study by The Newspaper Association of America Foundation, they are increasingly connecting to the Internet through their smartphones. The survey found that smartphones are replacing televisions, desktop and laptop computers and other devices as the primary provider of information among 16-20 year olds.

In a world where access to the Internet increasingly means access to opportunity, nothing could be more important than ensuring that young people can get online cheaply and stay connected. The need for wireless access is especially clear for young people of color and people from low-income communities, who are more likely to rely on their cell phones as their only means of accessing the Internet.

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