How Safe Is Tobacco That Melts In Your Mouth?

Big name tobacco brands are ramping up their presence in the dissolvable tobacco game, and consumers in test markets, as well as regulators, are trying to figure out what make of the new products.

In early 2011, in Colorado and North Carolina, R.J. Reynolds began test-marketing Camel-branded wares — tobacco compressed into toothpicks, mints and strips that dissolve in your mouth. Unlike cigarettes, they produce no smoke, and unlike smokeless tobacco, you don't have to spit when you use them. Aimed at adult smokers who want a nicotine kick in cigarette-free zones, Camel ads tout the products with the tag line, "What you want, when you want, where you want."

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