Procter & Gamble may only be #26 on the Fortune 500 this year, but that hasn't stopped the company from once again outspending all other U.S. advertisers by nearly $2 billion.
According to Ad Age's list of the 100 biggest advertisers in the country, P&G spent $4.614 billion in 2010. This is an increase of 17.9% over the amount it spent in 2009. Of course, P&G has too many brands and products to count, covering everything from detergent to diapers to batteries and that stuff isn't just going to sell itself, especially when there are cheaper versions available.
Moving up to the runner-up position from the third spot in 2009 is AT&T, with $2.989 billion spent on advertising last year. Meanwhile, Verizon fell two spots to number four on the list with a paltry $2.451 billion. Sprint (#20, with $1.4 billion) and T-Mobile (#45, with $820.4 million) trailed accordingly.
I believe, P&G has 18 "billion dollar" brands(annual sales of each topping 1 billion annually). They can well afford it.
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