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Wednesday, April 06, 2011

90% Off An Imaginary Price Is Not A Sale

Paul Michael at Wise Bread thought that he had found a great deal on throw pillows at his local Hobby Lobby store. Signs advertised ninety percent off! Imagine that, a $50 fancy throw pillow for only five bucks! It was only when he looked closer that he noticed that the "original" prices were surprisingly high for mass-produced pillows: about $90 to $120. Research online showed similar pillows from the same company for sale for around half that. Just what was going on here?

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1 comment:

  1. I've said this repeatedly (though it doesn't always get posted)
    A number of local national-chain retailers do this all the time.
    Mark something up to a ridiculous price and put it on the shelf for a week, then mark it down to a normal price and call it a 'big 50% off sale!'
    And so many people look at it and say 'Look! A $40 T-shirt for only $19.99!!'

    Think!!

    Is a T-shirt really worth $40? (Or even $20??)

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