Will Companies And Organizations Step Up To The Challenge In The New Green Economy?

Problem: Changing the US and other countries in the world to create a green-based economy, while phasing out fossil fuels.

Solution: It will take more than government programs and incentives. Companies and other organizations need to embrace the change and can prosper in doing so.

This week's Solution column is inspired by an article and video by Robert Bell Ph.D., professor of management and chair of the Department of Finance and Business Management, Brooklyn College, City University of New York. He is the author of "The Green Bubble- Waste Into Wealth: the New Energy Revolution," Abbeville Press, New York, 2008.

His previous books include: "Beursbedrog" (The Stock Market Sting), De Arbeiderspers, Amsterdam, 2003; "Les peches capitaux de la haute technologie" (The Capital Sins of High Technology), Seuil, Paris, 1998; Impure Science, Wiley, New York, 1992.

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