Men Pay More Attention To "Sexier" News Anchors, But Remember Less

TV networks try to boost ratings by hiring comely female anchors and dressing them and shooting them in ways to accentuate their visual assets, but a study finds it actually reduces the amount of information recalled by male viewers. The "sexier" the female anchors, the more attention men pay, but the less they remember of what the news was about.

 

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