One of the world's most popular web sites has a new role: solving crime -- as Facebook users can now track and help find lost children amid all the typical social happenings.
Facebook users who "fan" their state’s newly-created Amber Alert page will receive alerts in their news feed regarding missing children, the company announced Wednesday.
To advertise the new feature, Facebook is donating 50 million ads across the Internet featuring the service, according to the Wall Street Journal. The program is a joint effort between Facebook and the National Center for Missing and Exploited Children.
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