The year is 1931. This song was released by the late Eddie Cantor. For those of us that were around during the Great Depression and those of us that remember the stories told by our parents and grandparents.
Sure, business is bunk, And Wall Street is sunk, We're all of us broke, and ready to croak. We've nothing to dunk, Can't even get drunk, And all the while, they tell us to smile:
Cheer up, gentle citizens, though you have no shirts, Happy days are here again. Cheer up, smile, nertz! All aboard prosperity, giggle 'till it hurts! No more bread-line charity. Cheer up, smile, nertz!
Cheer up, cheer up, cheer up, cheer up, cheer, Up, cheer up, cheer up, cheer, better times are here. Sunny smilers we must be, the optimist asserts, Let's hang the fat-head to a tree! Cheer up, smile, nertz!
The world's in the red, We're better off dead, Depression, they say's in session to stay. Our judges are queer, Our banks disappear, And all the while, they tell us to smile:
Cheer up, gentle citizens, though you have no shirts, Happy days are here again. Cheer up, smile, nertz! All aboard prosperity, giggle 'till it hurts, No more bread-line charity. Cheer up, smile, nertz!
Cheer up, cheer up, cheer up, cheer up, cheer, Up, cheer up, cheer up, cheer, better times are here. Sunny smilers we must be, the optimist asserts, Let's hang the fat-head to a tree! Cheer up, smile, nertz!
Cantor was a victim of the market crash in 1929, having before then made a fortune as a mostly comic entertainer with marquee status on Broadway, including doing blackface in the Ziegfield Follies, as well as recording and radio in the 1920's. He lost almost everything but his talent, which was the basis for his personal financial recovery as a popular performer until the early years of television. He died in 1964.
A lesser known aspect of his life is as a writer – his work includes a book about his bad experience in the stock market (“Caught Short”) and a series of short co-authored books that sold for $1 during the depression.
A remarkable episode occurred when, as host of TV's "Colgate Comegy Hour" Cantor embraced a black guest (Sammy Davis, Jr.), which resulted in viewer outrage and complaint by the sponsors that could have resulted in cancellation of the program -- especially when he invited Davis back for more appearances that season.
Like the comedian Jimmy Durante -- once a popular pianist who played piano in a group with him -- Eddie Cantor was a unique American talent of the 20th Century who now is largely forgotten.
Another forgotten fact is that Eddie Cantor coined the term "March of Dimes" and was instrumental in that cause. The following is from the website "marchofdimes.com"
*******
Beginning in 1934, the fight against poliomyelitis (also known as infantile paralysis, or polio) was commonly associated with the annual Birthday Balls held each January 30th in honor of President Franklin D. Roosevelt's birthday. These lively fundraising parties were organized in cities throughout the United States just as the country emerged from the Great Depression and were unique in their appeal to ordinary citizens to join the campaign of finding a solution to this dreaded disease. After FDR issued his proclamation announcing the creation of the National Foundation for Infantile Paralysis on September 23, 1937, to carry on the battle against polio on a national basis, it was left to Eddie Cantor and other promoters to organize a fundraising strategy for the next Birthday Balls in California. On November 22, 1937, Cantor met with W. S. Van Dyke II and Harry Mazlish of Warner Brothers in the office of John Considine, Jr. in the studios of Metro-Goldwyn-Mayer to discuss their plans. In the meeting, Cantor recalled a successful 30-second radio appeal for relief funds after a catastrophic Mississippi River flood. Applying this idea to the National Foundation, Cantor said, “I am sure that all of the national radio programs originating in Hollywood would devote 30 seconds to this great cause!” He suggested that the money raised could be directed to the White House, pending the approval of the President. After another moment of reflection he suggested, “We could call it the March of Dimes.” This idea brought the general approval of everyone in the meeting.
Naturally, neither Cantor nor the others immediately realized the historic importance of this lively catchphrase, but they instantly understood its appeal, based as it was on a pun on the contemporary newsreel, The March of Time. They continued to prepare for the 1938 Birthday Ball and the special radio appeal for the President's birthday. The United States comptroller for the currency, J. F. T. O'Connor, wrote to the President, “I have never discussed the matter with men who were more enthusiastic about anything as they were over the aid which they were anxious to render to disabled children.” Cantor worked vigorously on the campaign and enlisted the support of Nicholas Schenk at Twentieth Century Fox as well as the most popular entertainers of the day – Jack Benny, Bing Crosby, Rudy Vallee, Deanna Durbin, Lawrence Tibbett, Jascha Heifetz, Joe Penner, Kate Smith, and Edgar Bergen and “his wooden-headed friend,” the puppet Charlie McCarthy.
The National Foundation for Infantile Paralysis was officially incorporated on January 3, 1938, and the first March of Dimes radio appeal occurred during the week preceding the Birthday Ball events scheduled for January 30. As Cantor himself stressed, “The March of Dimes will enable all persons, even the children, to show our President that they are with him in this battle against this disease. Nearly everyone can send in a dime, or several dimes. However, it takes only ten dimes to make a dollar and if a million people send only one dime, the total will be $100,000.” This optimistic pitch collided head-on with the dismal news that the appeal garnered only a trickle of dimes in the days following the first broadcast. In fact, only $17.50 had been sent in to the White House in two days. But what followed became a deluge: by January 29, over 80,000 letters with dimes and dollars flooded the White House mailroom to the extent that official correspondence to the President was literally buried in an avalanche of donations, a total of 2,680,000 dimes or $268,000. On the eve of his birthday, President Roosevelt went on the air to express his thanks.
You learn something everyday if you have your ears and eyes open. Always listen to your elders, they have more life experience than younger people. With that comes some wisdom.
Can someone discuss the basis for the line "our judges are queer" -- at that time it did'nt mean a homo, so it may have been a reference to the Supreme Court rulings of the day. Any ideas?
Here's the lyric:
ReplyDeleteSure, business is bunk,
And Wall Street is sunk,
We're all of us broke, and ready to croak.
We've nothing to dunk,
Can't even get drunk,
And all the while, they tell us to smile:
Cheer up, gentle citizens, though you have no shirts,
Happy days are here again. Cheer up, smile, nertz!
All aboard prosperity, giggle 'till it hurts!
No more bread-line charity. Cheer up, smile, nertz!
Cheer up, cheer up, cheer up, cheer up, cheer,
Up, cheer up, cheer up, cheer, better times are here.
Sunny smilers we must be, the optimist asserts,
Let's hang the fat-head to a tree! Cheer up, smile, nertz!
The world's in the red,
We're better off dead,
Depression, they say's in session to stay.
Our judges are queer,
Our banks disappear,
And all the while, they tell us to smile:
Cheer up, gentle citizens, though you have no shirts,
Happy days are here again. Cheer up, smile, nertz!
All aboard prosperity, giggle 'till it hurts,
No more bread-line charity. Cheer up, smile, nertz!
Cheer up, cheer up, cheer up, cheer up, cheer,
Up, cheer up, cheer up, cheer, better times are here.
Sunny smilers we must be, the optimist asserts,
Let's hang the fat-head to a tree! Cheer up, smile, nertz!
Nertz!
Cantor was a victim of the market crash in 1929, having before then made a fortune as a mostly comic entertainer with marquee status on Broadway, including doing blackface in the Ziegfield Follies, as well as recording and radio in the 1920's. He lost almost everything but his talent, which was the basis for his personal financial recovery as a popular performer until the early years of television. He died in 1964.
ReplyDeleteA lesser known aspect of his life is as a writer – his work includes a book about his bad experience in the stock market (“Caught Short”) and a series of short co-authored books that sold for $1 during the depression.
A remarkable episode occurred when, as host of TV's "Colgate Comegy Hour" Cantor embraced a black guest (Sammy Davis, Jr.), which resulted in viewer outrage and complaint by the sponsors that could have resulted in cancellation of the program -- especially when he invited Davis back for more appearances that season.
Like the comedian Jimmy Durante -- once a popular pianist who played piano in a group with him -- Eddie Cantor was a unique American talent of the 20th Century who now is largely forgotten.
Another forgotten fact is that Eddie Cantor coined the term "March of Dimes" and was instrumental in that cause. The following is from the website "marchofdimes.com"
ReplyDelete*******
Beginning in 1934, the fight against poliomyelitis (also known as infantile paralysis, or polio) was commonly associated with the annual Birthday Balls held each January 30th in honor of President Franklin D. Roosevelt's birthday. These lively fundraising parties were organized in cities throughout the United States just as the country emerged from the Great Depression and were unique in their appeal to ordinary citizens to join the campaign of finding a solution to this dreaded disease. After FDR issued his proclamation announcing the creation of the National Foundation for Infantile Paralysis on September 23, 1937, to carry on the battle against polio on a national basis, it was left to Eddie Cantor and other promoters to organize a fundraising strategy for the next Birthday Balls in California. On November 22, 1937, Cantor met with W. S. Van Dyke II and Harry Mazlish of Warner Brothers in the office of John Considine, Jr. in the studios of Metro-Goldwyn-Mayer to discuss their plans. In the meeting, Cantor recalled a successful 30-second radio appeal for relief funds after a catastrophic Mississippi River flood. Applying this idea to the National Foundation, Cantor said, “I am sure that all of the national radio programs originating in Hollywood would devote 30 seconds to this great cause!” He suggested that the money raised could be directed to the White House, pending the approval of the President. After another moment of reflection he suggested, “We could call it the March of Dimes.” This idea brought the general approval of everyone in the meeting.
Naturally, neither Cantor nor the others immediately realized the historic importance of this lively catchphrase, but they instantly understood its appeal, based as it was on a pun on the contemporary newsreel, The March of Time. They continued to prepare for the 1938 Birthday Ball and the special radio appeal for the President's birthday. The United States comptroller for the currency, J. F. T. O'Connor, wrote to the President, “I have never discussed the matter with men who were more enthusiastic about anything as they were over the aid which they were anxious to render to disabled children.” Cantor worked vigorously on the campaign and enlisted the support of Nicholas Schenk at Twentieth Century Fox as well as the most popular entertainers of the day – Jack Benny, Bing Crosby, Rudy Vallee, Deanna Durbin, Lawrence Tibbett, Jascha Heifetz, Joe Penner, Kate Smith, and Edgar Bergen and “his wooden-headed friend,” the puppet Charlie McCarthy.
The National Foundation for Infantile Paralysis was officially incorporated on January 3, 1938, and the first March of Dimes radio appeal occurred during the week preceding the Birthday Ball events scheduled for January 30. As Cantor himself stressed, “The March of Dimes will enable all persons, even the children, to show our President that they are with him in this battle against this disease. Nearly everyone can send in a dime, or several dimes. However, it takes only ten dimes to make a dollar and if a million people send only one dime, the total will be $100,000.” This optimistic pitch collided head-on with the dismal news that the appeal garnered only a trickle of dimes in the days following the first broadcast. In fact, only $17.50 had been sent in to the White House in two days. But what followed became a deluge: by January 29, over 80,000 letters with dimes and dollars flooded the White House mailroom to the extent that official correspondence to the President was literally buried in an avalanche of donations, a total of 2,680,000 dimes or $268,000. On the eve of his birthday, President Roosevelt went on the air to express his thanks.
You learn something everyday if you have your ears and eyes open. Always listen to your elders, they have more life experience than younger people. With that comes some wisdom.
ReplyDeleteCan someone discuss the basis for the line "our judges are queer" -- at that time it did'nt mean a homo, so it may have been a reference to the Supreme Court rulings of the day. Any ideas?
ReplyDelete